"6am. Run done. Body is alive, goals are clear. Then hunger hits — and there is nothing."
We built the store that should have always been there.
NutriNook is India's first hyper-local healthy convenience store network. A healthy food option at every street corner — as common as the pan dukaan, but working for your health, not against it.
The Founder's Story
Built from lived frustration.
"India does not lack the desire to be healthy. It lacks the option. NutriNook is that option."
The Problem — By Numbers
180M+
Indians actively tracking fitness and health — with almost nowhere to turn when hunger strikes on the go
₹1.5L Cr
India's wellness economy — growing fast, but without last-mile healthy convenience retail
3x
Growth in gym and yoga studios post-COVID — the demand is real, the supply is missing
~0
Organised healthy convenience store networks in India before NutriNook
Two Formats, One Mission
Designed for India's streets. Not imported from elsewhere.
01
Walk-In Store
250–300 sqft
A curated healthy convenience store with 90+ SKUs — protein bars, makhana, nuts, clean beverages, and supplements. Plus a small fresh food section with a limited healthy menu for grab-and-go meals. No chips. No sugary biscuits. Every product is intentional.
02
Pan Corner
70–100 sqft
The most scalable format: existing pan corners converted into healthy stores. Same footfall, same location, same rent structure — completely different product. This is how NutriNook reaches every corner of India at a density no competitor can replicate.
The Mission
Habits change when the easier option changes.
We are not preaching. We are not selling a lifestyle. We are simply placing the right option in front of people at the exact moment they need it most — and letting them choose. A NutriNook on every corner means the healthy choice is always the convenient choice.
Access
Healthy food should not be a luxury of time, money, or location. NutriNook places it at the corner of every street — for everyone.
Habit
People do not need to be convinced to eat healthy. They need the option to be there when they reach for something. We change what is reachable.
Scale
From 1 store in Kolkata to 15,000+ across India. Because if we are not everywhere, we are not solving the problem. The density is the mission.
The Opportunity
India is the world's largest untapped healthy convenience market.
The demand is massive. The supply is almost zero. That gap is NutriNook.
₹35,000 Cr
India's health food market
Growing at 20% year-on-year. Expected to cross ₹1 Lakh Crore by 2030.
180M+
Health-conscious Indians
Actively tracking fitness, macros, and calories. With almost nowhere to turn when hunger strikes on the go.
100M+
Diabetics in India
The highest in the world. A nation that desperately needs to change what it eats — and desperately needs the option to do so.
3x
Growth in gyms post-COVID
More Indians are working out than ever. The demand for healthy food on the go has never been higher.
50M+
Daily gym-goers in India
Every single one of them needs something clean to eat after a workout. Every single one of them is underserved.
~0
Healthy convenience networks
No organised healthy convenience store network exists in India today. NutriNook is building that from scratch.
The Daily Struggle
Every day, millions of Indians make the same impossible choice.
Eat the unhealthy option. Or go hungry. There is no third choice — until now.
180M+
people want to eat healthy
They count calories, track macros, pay for gym memberships. But when hunger hits between meetings, after a run, or on the way home — there is nothing that serves them.
Every 50m
there is a pan shop or fried snack stall
India has more snack stalls per square kilometre than almost any country on earth. All of them selling exactly the wrong thing for the 180 million people trying to eat right.
0
healthy options at the corner
Not one. Not a single organised, accessible, affordable healthy convenience store. The gap between what India wants to eat and what is available at the corner has never been wider.
Why quick commerce isn't the answer
A ₹75 protein bar on Swiggy or Blinkit can cost you ₹130+ by the time it arrives.
Product price₹75
Minimum order penalty₹150+ required
Delivery fee+ ₹25–49
Platform fee+ ₹5–25
Wait time10–15 minutes
Works when you're running?No
NutriNookWalk in. Pick up. Go. ₹75.
Open a NutriNook
Be part of India's healthy revolution — own a NutriNook.
Our franchise model is built for first-time entrepreneurs, fitness enthusiasts, and anyone who believes India deserves better food options at every corner.
✓ Thank you for your interest in NutriNook! Faiyaz will be in touch within 48 hours with the full franchise details and next steps.
Express Franchise Interest
Fill this in and we will reach out within 48 hours with the full franchise kit and a call to discuss your location.
Brand Partnerships
Put your brand in front of the customers who actually care.
Every NutriNook shelf is intentional. No junk, no distractions — just health-conscious products for health-conscious people. If your brand belongs on that shelf, let us talk.
Why NutriNook?
Your exact customer, every time
Our shopper is the morning runner, the gym-goer, the office worker eating clean. They are not browsing — they are looking for exactly what you make.
Zero junk food competition on the shelf
Your product sits next to other quality health brands — not next to chips and biscuits. The shelf context changes how people perceive and trust your brand.
Real sell-through data, shared monthly
We share exactly what is moving, by location and time of day. No other retail partner gives you that level of visibility.
Scale with us across India
As NutriNook grows to 15,000+ stores across India, your brand grows with us. One relationship, national reach.
✓ Application received! We review every brand personally and will get back to you within 3 working days.
Apply to Be Stocked
Tell us about your brand. We review every application and respond within 3 working days.
Prefer to talk directly?
For supply terms, margins, and MOQs — email directly.
faiyaz@healthybynurtinook.in
For Investors
An asset-light franchise network built for India's next billion healthy choices.
Currently raising our Seed round. Full pitch deck and financial model available on request.
Business Model
COCO + FOFO
Company stores prove the concept. Franchise stores scale it. Franchisees bear capex — NutriNook earns royalties.
Current Stage
Seed Round — ₹2–3 Crores
Deploying into COCO stores in Kolkata to validate unit economics before the Series A push.
The Founder
Faiyaz Khan — Kolkata
Fitness practitioner. Built from a problem he faces every single day.
✓ Thank you for your interest! Faiyaz will share the full pitch deck and financial model with you within 24 hours.
Request the Full Deck
Share a few details and Faiyaz will personally send the pitch deck, financial model, and set up a call.
Let's make healthy the easy choice for 1.4 billion Indians.
Investor, brand partner, or future franchisee — we would love to hear from you.